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The bra is 100 years old this year! 

Victoria's Secret

And no it wasn’t invented by Otto Titzsling nor Phillipe de Brassiere.

Some may disagree with the date, maybe it’s 103, I’m just not sure, and the data out there sUPports just about any theory you want.

Vogue Magazine celebrated the 100th year of the bra in 2007.  Many say it was all sewn UP in 1913, but then the patent wasn’t awarded until 1914.   Apparently sweet little Mary Phelps Jacobs wanted something special for her debutant ball, and sewed two hankies together with a pink ribbon.  She’s the one with the patent.  And a bundle of cash.

Mary Phelps Jacob

Prior to that – corsets and all that stuff.

At any rate, the bra business is a huge one.  Bra sales are in the billions each year, and places like Victoria’s Secret are making a killing keeping the tatas from a saggin’.

It’s a good thing, as Martha would say.

There sexy ones, frilly ones, plain ones, black ones…you name it, you can have it.

A bad idea!

There are even bra fitters.  One lady, in Atlanta is called “The Bra Whisperer”…ahhhh…so freakin’ many places I could go with that.  But alas, “family blog”…must get back on track.  Susan Nethero owns Intimacy at Phipps Plaza in Buckhead.  She’s a bra pro.  Fitter, and all that.  She’s a pretty big deal hugely successful, with stores everywhere.  You might even say, “her cup runneth over”! 

TLW, got tired of spending so much cash on bras, she learned to make her own.  There are classes.

Legend has it that Otto Titzling invented the bra or maybe it was Phillipe de Brassiere, this of course came from the book Bust UP -The UPlifting Tale of Otto Titzling and the Development of the Bra, and made even more popular by Bette Midler in the movie Beaches. 

Bette in Clams on the Halfshell

Women have worn something to hold things UP for ages, with of course a brief hiatus in the late 60’s and early 70’s…you know, all that bra burning. 

FREEDOM!

So, it really doesn’t matter who invented it, or how old it is. 

Otto, Phillipe, Mary – women worldwide say thanks for the support! 

And Happy Birthday to the Bra!

Had I know that tramp was coming braless...

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