…now, they’re giving the Sun-Maid Raisin girl a make over.
Ok, Hillary might need a make over, Tyra may need to lose a few pounds, but leave the Sun-Maid Raisin Girl alone.
In the world of advertising only Coca-Cola is more iconic and recognizable than the Sun-Maid raisin girl, and we all know what happened to Coke in the 80s. It’s just never been the same.
Sun-Maid recently decided to fall into lockstep with Betty Crocker, Aunt Jemima and Mrs. Butterworth’s in giving the female face of their product a trip to the set of Nip Tuck. They are changing her from to a young, early 20th-century girl into a buxom, modern young woman.
Some folks say she looks like Barbie crashing an Amish barn raising.
Lorraine Collett Peterson became the Sun-Maid Raisin girl in 1915. According to the company’s website, Lorraine was discovered drying her black hair curls in the sunny backyard of her parents’ home in Fresno, California. Petersen was then asked to pose for a watercolor painting holding a basket of grapes while wearing a sunbonnet. In the years since, the company has brought her up to date, but every variation has always been based on the original pose by Petersen. The new computer-animated version of the Sun-Maid girl which is currently featured in television ads is “a departure from the classic design that harkened back to a time when life was much simpler, more rural, a lot less hectic.”
The Weekly Standard said on their blog, that she looked as thought Juila Roberts decided to “don a sun bonnet” and start picking grapes. And the “feminist” webiste Jezebel.com says she looks like she’s had some “implants”.
For some reason, the world just noticed. The new look was actually introudced THREE years ago. Sun-Maid says it was to introduce healthier lifestyle choices.
“This is as good a time as any to get on the wave of health and nutrition,” says Barry Kriebel, Sun-Maid’s Prez. He also added that he felt the new look was a reasonabl modernization, saying “You’re not going to see her dancing or kicking up her heels out in the vineyard, but have her do what is appropriate for her to do, based on her history but also being a contemporary person living in the 21st century.”
I don’t want her in the 21st Century…1915 was good too!
Rumor has it that this new Sun-Maid girl might be given a name and featured in future advertisements doing some of the things modern women typically do, like going to the gym, and shopping at the market.
And in a shameless move to appease the rest of the world, she will speak multiple languages.
What, a talking raisin box. I know the 60s were rough on me, but nooooooooooo.
And don’t we have enough languages here already?
My guess is their just kissing up to countries where Sun-Maid sells raisins.
Sun-Maid, is the largest producer of raisins (which I love BTW) in the world.
Betty, Aunt Jemima, Uncle Ben, Tony the Tiger, Joan Rivers…
Who’s next? The Land O’ Lakes Maiden?