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Today is the anniversary of the biggest marketing disaster in American history.

Yep, New Coke was introduced on April 23, 1985, some 27 years ago!

Oh, crap, that long ago…I was there.

It came on the heels of the break UP of AT&T, another shafting of the American public.

The reaction to New Coke was so bad, the ‘old formula’ was back on the market within three months.  Actually, production of the New Coke product stopped the week it was introduced to the public.


I’m not so sure now, the taste was all that bad.  I think it was just folks didn’t want anyone screwing UP an American Icon.  And, it was over-hyped.  Better, bolder, blah, blah, blah.

In reality, Coca Cola has changed several times over the years.  The most significant change was in 1935, when an Atlanta Rabbi dubbed Coca Cola Kosher after two changes were made to the formula.  Those two changes also made Coca Cola halal and vegetarian.

But, alas, Old Coke was back on the market, New Coke was re-branded Coke II, you know, like the Chevy II, and every one was happy again.

Well, not every one.  Frankly, it’s never tasted right to me.  And I still think Mexican Coke is better!

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